Lomborg and the international media
      Lomborg and the media               The Danish media         The media in Britain          The media in USA           Conclusions                                                         


   Lomborg has been presented in newspaper articles in many parts of the world, for instance South America and East Asia. It seems that relative to the English speaking world, he has been less exposed in media in the non-English speaking countries of Europe. Being based in Denmark, I have no knowledge on the extent of his exposition there or his impact.


   Project Syndicate is an association of more than 400 newspapers in 150 countries. It is the world´s largest opinion syndicate, distributing monthly commentaries by leading statesmen, economists, academics, and civil activists. Project Syndicate´s mission is to foster global debate on the critical political and economic issues of our time.
   Lomborg has had a new commentary on Project Syndicate nearly every month since 2007 (link). This means more than 50 commentaries in total up to now (mid 2010). The commentaries are translated into several languages and sent to the many member newspapers all over the world. Some of these regularly print Lomborg´s commentaries; these include Politiken in Denmark and The Guardian in UK.
    There is no obvious lack of balance on Project Syndicate. There are many commentaries by people whose points of view are opposite those of Lomborg. But the problem remains that Lomborg´s commentaries often contain severely misleading information, and this misinformation is sent out to 150 countries of the world without any corrections. It is possible to post critical comments on the Project Syndicate web site, for instance text in which some of the misinformation is corrected. The problem is, however, that the articles - with space for comments - are placed on the website with considerable delay - up to nearly a month - after the text has been sent to the member newspapers. So the commentaries will have been printed far and wide long time before any corrections can be formulated. In addition, few people study the web site and see the corrections.

    The efforts to promote Lomborg internationally include having him placed on various ranking lists.
    Already in November 2001, he was chosen as a `global leader for tomorrow´ by World Economic Forum. The same organisation designated him as `Young global leader´ in 2005.
    In 2004,
Time magazine named him as one of the world´s 100 most influential people.
    In 2005, Foreign Policy and Britain´s Prospect Magazine organised an internet voting to find the world´s top 20 public intellectuals. Lomborg got the rank of no. 14.
    In 2008,
Esquire named him as one of the worlds 75 most influential people of the 21st century.
    In 2008, The Guardian named
him one of the 50 people who could save the planet.
Most of these rankings are made by people in the named organisations, and the lists reflect how these people vies Lomborg. Examples of their motivations are:
Time Magazine: "He just might be the Martin Luther of the environmental movement."
Esquire: "Because solving climate change should be a matter of changing minds, not hearts."
    The Guardian´s list of 50 people who could save the planet was made first by consulting key people in the global environmental debate. These `nominated´ some of the candidates.
Then the Guardian's science, environment and economics correspondents met to add their own nominations and establish a final 50. It seems that Lomborg entered the list that way. The published motivation for including Lomborg reads as follows: 
   "Bjørn Lomborg, 42, has become an essential check and balance to runaway environmental excitement. In 2004, the Dane made his name as a green contrarian with his bestselling book The Skeptical Environmentalist, and outraged scientists and green groups around the world by arguing that many claims about global warming, overpopulation, energy resources, deforestation, species loss and water shortages are not supported by analysis. He was accused of scientific dishonesty, but cleared his name. He doesnt dispute the science of climate change, but questions the priority it is given. He may look increasingly out of step, but Lomborg is one of the few academics prepared to challenge the consensus with credible data."

   Go here to read the conclusions concerning Lomborg and the media.